Hey Ellen Fund fans! Here's a sneak peak at the Campus Stories series. Next week: 5 new videos, 5 new buildings! The Campus is almost ready!
Oprah Says
"This is I N C R E D IBLE!
I had no idea it was this extensive or comprehensive.
Science, research, using the gorillas as a gateway to conversation.
A Big WOW o WOW o WOW!👏🏽👏🏽"
Social Media
Managment
Our Gorilla Moments were the cornerstone of our social media strategy, utilizing raw footage shot by our Rwandan film crew during their numerous gorilla treks through the Rwandan forests. I created short, engaging, and informative clips to educate, delight, and entertain our followers, often igniting a passion within them to contribute to our fundraising efforts.
Created merchandise for sale through EllenShop and produced segments on the show relevant to promoting that merchandise.
Infographics
Good News
Stories of hope in conservation
Rewilding isn't what you'll be doing after Covid. It's actually a way to help build back ecosystems in nature by reintroducing species that have become locally extinct due to human activity. If jaguars can be rewilded in Argentina ... does that mean we could see them again in Arizona and New Mexico, too?
Video Production
One of Oprahs Favorite Things!
At The Ellen Fund, I had the wonderful opportunity to create a social media brand aimed at inspiring people to learn more about the incredible journey of Mountain Gorillas and encouraging everyone to get involved. Our guiding principles for this mission are simple yet powerful: Hope, Joy, Kindness, Humor, and Action.
Quick Stats
* In 2023, upon successful completion of all objectives, The Ellen Fund ceased all operations and deleted all social media and websites. I have provided a small sample of four and a half years of work, and can provide more if requested.
Social Media Stats
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500K followers across platforms (IG, FB, TW, YT, TT, & LinkedIn)
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29M+ views annually
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Spearhead the strategy, content ideation, and development for all social media channels including photography/video & copy across all channels: Instagram, Facebook, YouTube, TikTok, and Twitter
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Manage key partnerships and critical verticals and campaigns
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Analyze and track vital key performance metrics to understand the effectiveness of the strategy
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Create viral content across platforms
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Oversee long-term social media growth
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Direct community management across all social platforms
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Maintain the social media calendar and publish content across all channels
Professional Duties
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We Need Gorillas; Raise $12M to build research campus for Dian Fossey Gorilla Fund in Rwanda. Fundraising Complete in 3 years; the Campus opened in 2022.
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Endangered Campaign; Raise $1M for 7 organizations featured in "Endangered" film. Completed in 7 months.