top of page

About Me

I’m a dynamic strategist with over 10 years of experience leading exciting digital initiatives and successfully driving project execution. Throughout my journey, I’ve refined my skills in crafting long-term strategies, nurturing cross-functional relationships, and managing engaging digital marketing campaigns. With a proven track record of not just sustaining implementations but also boosting growth, I’m dedicated to achieving performance goals across various digital platforms. I genuinely love weaving innovative solutions into my work and adapting to the ever-evolving digital trends.

Neighborhood Kids Corner – Chief Strategy Officer

January 2024 – Present

  • Lead strategic planning efforts by developing and implementing essential organizational initiatives that align with the mission and goals to modernize payment portals and facilitate information sharing.

  • Collaborate with stakeholders to develop and execute operational strategies that promote organizational success in newly established TK programs.

  • Establish clear roles and responsibilities to support strategy execution and monitor progress with owner and branch stakeholders.

  • Supervise and mentor both direct and indirect reports, fostering a high-performance, collaborative, distanced work environment.

  • Drive alignment across teams to ensure cohesive and effective execution of long-term goals moving towards shared ownership and program expansions.

  • Establish a website and create a Facebook page to facilitate communication centered around parental involvement.

  • Establish modern systems to maintain security and privacy for families in the childcare centers.

Aegis Creative Media – Digital Marketing Strategist

2015 – 2025

  • Spearhead digital marketing initiatives, utilizing web, email, social media, and content marketing to achieve brand growth for various film productions.

  • Analyze market trends and web traffic to propose actionable strategies that enhance online presence and conversion rates for new releases.

  • Collaborate with internal teams to craft campaigns that boost engagement and maintain brand consistency across digital platforms.

  • Stay at the forefront of digital marketing trends, ensuring the integration of cutting-edge tools and strategies.

  • Cultivate strong partnerships and engage with audiences to drive community growth.

  • Web Development and SEO for new projects and rebuilds for existing sites.

The Ellen Fund – Digital Content Manager

2018 – 2023

  • Managed high-profile partnerships and campaigns, including collaborations with Zooks, Discovery+, BBC, and Walmart.

  • Directed the creation of viral content, overseeing the execution and tracking of key performance metrics across digital platforms.

  • Led long-term social media growth, increasing follower base by over 500,000 and achieving more than 29M views annually.

  • Developed and maintained the social media content calendar, ensuring timely publication of engaging posts across Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitter.

  • Oversaw community management efforts, enhancing audience engagement and brand presence across all channels.

Skills

Water

Soft Skills

Effective communication, teamwork abilities, problem-solving approaches, adaptability in various situations, time management techniques, conflict resolution skills, leadership qualities, strategic thinking, and strong interpersonal skills all work together to make my professional interactions more enriching. 

Sailing

Hard Skills 

I come equipped with a tool bag filled with valuable skills! From data analysis and SEO marketing to engaging copywriting and eye-catching graphic design, I’ve got all the creative content creation and platform expertise you might need. Plus, I’m here for community management, project management, insightful analytics interpretation, and a solid grasp of various social media platforms to ensure smooth sailing!

Hippos in the Water

Outside the box- But still pretty helpful!

​I possess a rich blend of life experiences that shape my strong foundation in adaptability, time management, and resilience. I’ve honed a knack for thriving in ever-changing environments while keeping my personal growth in focus. My time as a competitive swimmer has instilled in me the values of perseverance, discipline, and goal-setting. As a lifelong learner, my curiosity fuels my commitment to continuous self-improvement, always seeking new challenges and opportunities to grow!

bottom of page